“Confidence comes from both within and without. Whatever it is that makes you feel beautiful, do that… and watch your confidence soar!“ – CatherineGraceO
When the Procter & Gamble brand Always Discreet asked me to be a part of their new Always Discreet Boutique Campaign, I was in the midst of organizing 200 influencers in an unprecedented campaign called Bridging the Gap launching around the exact same time. It didn’t take me but a moment to say “YES” even if I had to squeeze it in and not sleep for a week. The idea of helping women to feel beautiful and confident despite dealing with bladder leaks was far too important. And it was also an opportunity to work with a company I deeply admire. A company whose products I have used throughout my life – trust me, this was an added bonus.
My intention is to be authentic first and foremost. I shared with the Always Discreet Boutique team that I’ve actually never worn a product to help with bladder leaks just yet, but I have personally experienced the issue after childbirth. I had my children when I was 30 and 32, and I had some major complications with each of my deliveries. Even without complications, the reality is that childbirth is a miraculous, beautiful experience yet it also affects a woman’s physiology. It can have an impact on everything from your hormones to your pelvic floor muscles, which can, in turn, affect the control of your bladder.
I remember going back the gym following the birth of my daughter. I quickly realized that an exercise as simple as jumping jacks or jumping rope was something I could no longer do. Even sneezing or laughter could cause my bladder to leak. There wasn’t much I could do so I had to alter my activities. I had experienced an “episiotomy” and complications after childbirth that required additional surgeries and it indeed had an impact on my pelvic floor muscles. It’s a reality for many women following childbirth. Back then a beautifully designed product like Always Discreet Boutique was not available, but I wish it had been! Quite honestly, there’s such a misconception that incontinence is only experienced by the elderly. But check out what’s actually true:
- 1 in 3 women experience bladder leaks1
- 2 in 3 women who have tried bladder leak underwear avoid wearing them even when they know they need them1
- 88% of women say they would wear bladder leak underwear if it looked and felt like regular underwear1
It wasn’t long before I hopped on a flight to NYC to meet the Always Discreet Boutique team at a lovely event in Manhattan. On the way to the airport in LA, my daughter who is in her 20’s happened to call, and asked why I was headed to New York. Without hesitation, I told her I was going to meet with Always Discreet Boutique to do a post on their latest product for bladder leaks. Her mortification was apparent. I get it! She’s a young woman and an actress in Hollywood. “Bladder underwear” aren’t the norm and certainly aren’t pretty and feminine – well, they haven’t been up until now. There’s a certain stigma as they are usually associated with the elderly which truly isn’t the reality. As my daughter knows, I’m known for vulnerability and authenticity. I’ll open my heart about everything to my followers. So, bladder leak underwear, this is nothing out of the ordinary! And, more importantly, it’s been a personal mission of mine to give women permission to open up about anything and everything.
As a counterpoint, I also had a call from a dear friend in Colorado. She’s in her late 40’s and when I told her what I was doing, she yelled “It’s about time!…I’m so grateful you’re doing this as my friends and I get up to attend morning Kaia workouts where we have to do things like burpees and jumping jacks. We all have to wear bladder leak protection or we can’t do the exercises.” Light bulb moment! And, with that, I was off to the Big Apple!
Walking into the beautifully lit space with an open view of the city was like a dream. The Always Discreet Boutique team went out of their way to create a feeling of incredible beauty in the event space, and I was eager to learn about the product. The bladder leak underwear are called Always Discreet Boutique – and they are maximum bladder leak protection, made beautiful.
The P&G team members sat with us and described the extensive research that went into the design process. It was clear how much they valued their customer and were personally invested in making sure they designed a product that incorporated client feedback. The panties are in a rosé hue with a delicate design. They feel quite beautiful when you put them on. It’s a huge advance in a product that used to be more along the lines of an adult diaper. This didn’t feel or look like that at all! I sat with some of the team members and was amazed at their personal connection to the customer. I was quite impressed and couldn’t wait to have my own experience when I returned to LA.
When I got back to LA I had an idea immediately come to mind. I was going to put my new panties to the test. They were so beautiful and I bet no one would be able to tell I was wearing them.
Always Discreet Boutique offers incredible-performing protection with a hidden super-absorbent core with unique RapidDry™ technology that absorbs leaks in seconds. The underwear are super thin, so you don’t think they should be able to hold fluid, but they really can.
Returning back to LA, I pulled out my skinny black leather pants and shimmied into them. My photog and I hit the road to the cliffs of Palos Verdes. We decided to take a shot both with them on and without them on, as we had a feeling that no one could actually tell the difference!
So…does she or doesn’t she? I’ll leave it up to you to decide. In one shot, I’m wearing my Always Discreet Boutique and in the other, I’m wearing regular panties. I couldn’t tell the difference and felt equally in confident in both. To me, I give kudos to Always Discreet Boutique and their fabulous team. The personal care and attention to this program absolutely blew me away. They are bravely addressing an issue for women of all ages by creating a product that is “Always Discreet and Always Confident.” I’m blessed to have had this experience and hope to return to do more work with this amazing company.
I have partnered with Always Discreet Boutique for this sponsored post. All opinions are my own.
1The Always Discreet Boutique Online Study was conducted by MSLGROUP Research.